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AMD Commercials

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Summary

We inherited the design for this campaign from a different vendor but ended up recreating most of it. The original design was great, but it was a Redshift project, and we are most comfortable in Octane. We built the computers and used our lighting and animation rigs; while keeping the spirit of the original spots alive. Some elements, like the processors, needed a facelift to resemble their modern iterations better; the old projects had old products.

We animated and produced several commercials for this AMD campaign, including many different language translations. We initially provided animations to another vendor for the finish. Towards the end of the campaign, we took on the bulk of the finishing aspects of the project and wrapped up the job.

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